Preferred shopping channels for small-ticket items in Canada 2020, by age
When purchasing small-ticket items, that is products under 200 dollars, Canadian consumers did not show a clear preference for in-store or online channels. In a poll from 2020, roughly 43 percent of consumers aged between 25 and 44 years stated they purchased both online and offline. The age range showing the highest preference for exclusively online shopping was 18 to 24 years, with 36.5 percent.
