Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowAccording to 44 percent of survey respondents who took part in Veganuary 2023 worldwide, animals were the leading motivation to try the vegan diet. Other participants were motivated by personal health reasons (21 percent) and the environment (19 percent). These three reasons are commonly the main motivators in most Western cultures for going vegan or vegetarian.
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