Over-the-top (OTT) media penetration rate in Saudi Arabia in 2020 was about 53 percent among millennials. The total advertising expenditure in the Middle East and North Africa (MENA) region fell by 22 percent in 2020.
Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation
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Ipsos. (May 17, 2021). Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/
Ipsos. "Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation." Chart. May 17, 2021. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/
Ipsos. (2021). Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/
Ipsos. "Over-the-top Media Penetration Rate in Saudi Arabia from 2017 to 2020, by Generation." Statista, Statista Inc., 17 May 2021, https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/
Ipsos, Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation Statista, https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/ (last visited May 21, 2024)
Over-the-top media penetration rate in Saudi Arabia from 2017 to 2020, by generation [Graph], Ipsos, May 17, 2021. [Online]. Available: https://www.statista.com/statistics/1274129/saudi-arabia-ott-penetration-rate-by-generation/