U.S. Amazon vs. Walmart Prime Day traffic growth 2021

Amazon Prime Day drives higher online traffic to the marketplace website, at the expenses of other Amazon's competitors. On the occasion of Amazon Prime Day 2021, the traffic to pages of consumer packaged goods (CPG) sold on Amazon grew by 14.4 percent compared to the average traffic of the e-commerce giant. In turn, Walmart saw its online views decrease by 0.1 percent for the same categories of products.

Change of online traffic on Amazon.com and Walmart.com during Prime Day in the United States from 2019 to 2021

Characteristic	Amazon	Walmart
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Release date

June 2022

More information

Region

United States

Survey time period

January 2019 to June 12, 2022

Special properties

Numerator TruView panel

Supplementary notes

Data based on yeary and monthly views on Amazon.com; online traffic to consumer packaged goods for the following sectors: grocery, health & beauty, household, and baby & pet care.

Prime Day 2019: July 15-16, 2019.
Prime Day 2020: October 13-14, 2020.
Prime Day 2021: June 21-22, 2022

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