According to a survey conducted in Malaysia between February and March 2022, 69 percent of Muslim respondents residing in Malaysia considered product quality as the leading factor while making purchases during Ramadan. This was followed by authenticity and trust in the product with a share of 65 percent of respondents in 2022. Comparatively, corporate social responsibility of the product and brand is considered by 38 percent of Muslim respondents during the shopping for Ramadan.
Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022
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TGM Research. (March 30, 2022). Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. "Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022." Chart. March 30, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. (2022). Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research. "Key Factors Influencing Ramadan Purchases among Muslims in Malaysia as of March 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/
TGM Research, Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 Statista, https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/ (last visited May 11, 2024)
Key factors influencing Ramadan purchases among Muslims in Malaysia as of March 2022 [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1327156/malaysia-factors-influencing-ramadan-purchases-among-muslims/