Top products in online video shopping U.S. by gender

Across both male and female U.S. consumers who have ever participated in online video shopping, clothing was the favorite product category to buy through such events, though it was slightly more popular among men (60 percent of respondents) than women (55 percent). Exercise equipment was also a significantly more popular purchase for men (19 percent) than women (13 percent).

Favorite products to buy during an online video shopping event in the United States in June 2022, by gender

Characteristic	Clothing	Electronics	Exercise equipment	Food	Household goods	Makeup*
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Release date

October 2022

More information

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

among online shopping video watchers**

Supplementary notes

* For male respondents, the source did not provide the exact number for makeup. The category "toys" was excluded from this chart due to lack of data at the source. For these reasons, the totals do not add up to 100 percent.

** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”

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