In the last quarter of 2022, the revenue generated by Zalando Marketing Services was equal to two percent of the Gross Merchandise Values (GMV) of Zalando's Fashion Store. The online retailer's long-term target is to double the percentage. Zalando owns the third largest retail media network in Europe.
Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022
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Zalando. (April 18, 2023). Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022." Chart. April 18, 2023. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. (2023). Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando. "Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (Gmv) from 4th Quarter 2018 to 4th Quarter 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/
Zalando, Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022 Statista, https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/ (last visited May 08, 2024)
Share of Zalando Marketing Services in Zalando Fashion Store Gross Merchandise Value (GMV) from 4th quarter 2018 to 4th quarter 2022 [Graph], Zalando, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1381360/zms-share-gmx-zalando/