Most wanted e-commerce innovations in France 2023, by generation
According to a survey carried out in France in 2023, the most wanted e-commerce innovation amongst consumers of each generational cohort was enhanced frictionless payment methods, an innovation which appealed to roughly 50 percent of Gen Z shoppers. Of the four generational cohorts surveyed, Gen Z and Millennials were the biggest fans of virtual and augmented reality, a technological innovation that 24 and 33 percent of the respondents in respectively each generations would like to try out.
