Expected effects of generative AI in marketing 2023

During an April 2023 survey among chief marketing officers (CMOs) in North America, Europe, and Asia, 92 percent of respondents said they thought the development of generative artificial intelligence (AI) in marketing would make some tasks less dangerous. The same number of respondents stated that the development of generative AI would increase their innovation ability.

Leading workplace effects of generative artificial intelligence (AI) expected by chief marketing officers (CMOs) in North America, Europe, and Asia as of April 2023

Characteristic	Absolutely	Yes, on the whole	No, on the whole	Not at all	Unsure
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Release date

June 2023

More information

Region

North America, Asia, Europe

Survey time period

April 2023

Number of respondents

211 respondents

Supplementary notes

The source does not specify the survey type.
Survey conducted in eight countries in North America, Europe, and Asia.
Due to rounding, not all bar segments add up to 100 percent.

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