Brand market share of pens on Alibaba's e-commerce platforms in China 2022, by brand

Published by
Xin Ou,
Mar 1, 2024
In the third quarter of 2022, M&G accounted for around 15.7 percent of the online sales of writing instruments on Tmall and Taobao. The Japanese stationery manufacturer Pilot held less than seven percent of the online sales value on Alibaba's e-commerce platforms.

Distribution of writing instruments sold on Tmall and Taobao in China in 3rd quarter of 2022, by brand

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Release date

January 2023

Region

China

Survey time period

Q3 2022

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