Frequency of online purchases of beauty products in Brazil 2022

Published by
L. Yltävä,
Feb 13, 2024
In Brazil, roughly 44 percent of online shoppers ordered beauty and health care products once a month in 2022. One-fifth of shoppers admitted that they purchased these products online only once every two or three months, while another fifth bought beauty and health care items online two or three times a month. Only around four percent purchased beauty products via the internet on a weekly basis.

Frequency in which e-shoppers purchased beauty and health care products online in Brazil in 2022

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Release date

March 2023

Region

Brazil

Survey time period

May 30 to July 26, 2022

Number of respondents

800-1,525 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2022, and had it delivered.

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