Common terms found in social media green claims Australia 2021-2022, by impressions

Published by Statista Research Department, Jan 5, 2024
A sweep of green claims in social media advertisements across Australia from December 2021 and December 2022 found that the most prevalent environmental term used in social media advertisements making green claims was 'clean', with over 2,480 advertisement impressions recorded.

Common environmental terms found in green claims in social media advertisements in Australia from December 2021 to December 2022, by number of impressions

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Release date

November 2023

Region

Australia

Survey time period

December 2021 to December 2022

Number of respondents

20,102 ad impressions

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Popular social media platforms

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Social media users

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Social media advertising

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Social media influencers

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