Top generative AI use cases with the highest impact among global marketers 2023

Published by Statista Research Department, Jan 19, 2024
As of May 2023, 60 percent of responding senior executives in B2B and B2C sales and marketing companies worldwide stated that the use of generative artificial intelligence (AI) was significant or very significant for lead identification for their organizations. Meanwhile, 55 percent of respondents reported the significance of generative AI for marketing optimization.

Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023

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Release date

May 2023

Region

Worldwide

Survey time period

May 2023

Age group

18 years and older

Special properties

Among senior executives in B2B and B2C sales and marketing organizations

Supplementary notes

The source does not specify the date, the type and the number of respondents to the survey.

Multiple answers were possible.

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Statistics on " Generative artificial intelligence (AI) in business "

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Other statistics that may interest you Generative artificial intelligence (AI) in business

Overview

5

Use of generative AI

7

Risks in business

4

Implementation and adoption

6

Impact

4

Generative AI in U.S. enterprises

6

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Topics

Generative artificial intelligence (AI) in businessArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesGenerative artificial intelligence (AI)
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