Data collection and tracking on global iOS apps 2023, by category
As of May 2023, approximately 98 percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only 17 percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used 36.4 percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used 35.6 percent of the collected data for tracking their users.
