Brand preference for food products among consumers in the U.S. 2023

Published by
T. Ozbun,
Jan 12, 2024
As of 2023, a similar proportion of surveyed consumers in the United States expressed a preference for both store brands and national brands when it came to food products. Specifically, 28 percent of respondents opted for store brands, while 29 percent favored national brands.

Store brand versus national brand preference for food products among consumers in the United States in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2023

Region

United States

Survey time period

2023

Number of respondents

933 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date or type of the survey.

The source asked respondents if they preferred to buy the store's brand or a national name brand for food.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Private label market in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Private label market in the U.S.

Market overview

6

Private label retail

8

Edible private label

5

Non-edible private label

5

Consumer trends

6

Further Content: You might find this interesting as well

Topics

Private label market in the U.S.Private label market in CanadaPrivate label in EuropePrivate label market in the UKPrivate label market in Italy
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu