INC party's online ad spend on Google Ads India 2018-2024, by format

Published by
Tanushree Basuroy,
Feb 13, 2024
According to Google's report on ad transparency, the Indian National Congress (INC) party spent most of its online advertising budget on Google ads in video form, amounting to 131 million Indian rupees between 2018 and 2024. This accounted for more than 90 percent of the overall ad spend during that period. The highest amount of ad expenditure was made towards the end of 2023, shortly before the national elections were to be contested in India in 2024.

Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees)

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Release date

January 2024

Region

India

Survey time period

May 2018 to January 2024

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of January 2024.

Values have been rounded for clarity.

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