Rugby World Cup: global viewership in 2023, by country
The country with the highest viewership of the 2023 men's Rugby World Cup was host nation France, having viewed a combined 481 million hours of the competition's coverage. In comparison, the United Kingdom had 322 million viewing hours. Both countries provided coverage of the tournament through free-to-air broadcasters TF1 and ITV, respectively. Meanwhile, countries not usually associated with the sport of rugby, such as Germany and the United States, had over 10 million viewing hours apiece.
