The market for sporting goods in the United States had a value of more than 80 billion U.S. dollars in 2012. This figure takes into account the consumer purchases
of many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel and recreational transportation items (bicycles, pleasure boats, RVs and snowmobiles). The recreational transport and the equipment category make up about one third each of all sporting goods consumer purchases in the U.S.
Almost one third of sporting goods equipment sales
in the U.S. is handled by sporting goods stores like Dickís Sporting Goods, Bass Pro Shop, Cabelaís or The Sports Authority. In total, sporting goods stores sales
in the U.S. exceeded 40 billion U.S. dollars in 2011.
The biggest sporting goods retailer
in terms of revenue, however, is Walmart, with 8.6 billion U.S. dollars in revenue from sporting goods sales. About 14 percent of sporting goods equipment is sold through online channels / over the internet; the distribution channel with the highest growth in market share. Despite the growth in online sales, more than 100 million people shopped for sporting goods
at a sporting goods store in 2012 according to Scarborough Research.
Scarborough also reports that in 2012, more than 90 million people in the U.S. bought athletic shoes
in 2012. About 20 percent of the total footwear sales
in the U.S., which amounted to an estimated total of 19 billion U.S. dollars in 2012, are attributable to sporting goods stores. Running and jogging shoes
, for example, sold for an average amount of 65 U.S. dollars. The leading companies in the footwear segment
are Nike and Adidas with revenues of 15.54 and 9.15 billion U.S. dollars respectively.
Nike and Adidas are also the market leaders amongst sporting goods manufacturers
with about 24 and 20 billion U.S. dollars in worldwide revenue respectively. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Puma, Asics, Jarden, New Balance, Quicksilver, Mizuno, Amer Sports, Columbia Sportswear and Billabong.
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