Sporting Goods Industry - Statistics & Facts

Sporting Goods Industry - Statistics & Facts

Statistics and facts on the Sporting Goods Industry

The market for sporting goods in the United States has a projected value of almost 65 billion U.S. dollars in 2015. This figure takes into account the consumer purchases of many different product types such as athletic footwear, exercise equipment, licensed sports merchandise athletic apparel but does not include recreational transportation items such as bicycles, pleasure boats, RVs and snowmobiles. The recreational transport and the equipment category accounts for 25 to 30 billion U.S. dollars in consumer purchases.


Around one quarter of sporting goods equipment sales in the U.S. is handled by sporting goods stores like Dick’s Sporting Goods, Bass Pro Shop, Cabela’s or The Sports Authority. In total, sporting goods stores sales in the U.S. exceeded 44.6 billion U.S. dollars in 2014.
The biggest sporting goods retailer in terms of revenue, however, is Walmart, with 9.6 billion U.S. dollars in revenue from sporting goods sales in 2014. About 14 percent of sporting goods equipment is sold through online channels / over the internet; the distribution channel with the highest growth in market share. Despite the growth in online sales, around 105 million people shopped for sporting goods at a sporting goods store in 2015 according to Scarborough Research.

Scarborough also reports that in 2015, almost 93 million people in the U.S. bought athletic shoes. About 20 percent of the total footwear sales in the U.S., which amounted to an estimated total of 21 billion U.S. dollars in 2015, are attributable to sporting goods stores. Running and jogging shoes, for example, sold for an average amount of 68 U.S. dollars at the retail level. The leading companies in the footwear segment are Nike and Adidas with revenues of 18.3 and 9.1 billion U.S. dollars respectively in 2015.

Nike and Adidas are also the market leaders amongst sporting goods manufacturers with about 30.6 and 18.5 billion U.S. dollars in worldwide revenue respectively. Other major sporting goods manufacturers with at least 1.5 billion U.S. dollars in revenue are VF Corp., Puma, Asics, Jarden, New Balance, Amer Sports and Under Armour.



Photo: istockphoto.com / picsfive, anthiacumming, andreypopov

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