Leading priority levels for selected XM elements in the next two years U.S. 2024
During a March 2024 survey, approximately 44 percent of surveyed experience management (XM) professionals in the United States stated that generative artificial intelligence (AI) would be a moderate or high priority element for the following two years. About 34 percent reported it to be of moderate priority, while 22 percent reported it to be of moderate or significantly less importance.