Adoption of AI in marketing strategies in India 2023

Published by
Tanushree Basuroy,
May 10, 2024
In a survey of marketers in India conducted in 2023, approximately 42 percent of respondents stated that their organization is currently in the experimentation phase of adopting AI in marketing strategies. Conversely, more than nine percent of organizations have fully integrated AI into their marketing strategies.

Adoption of artificial intelligence in marketing strategies in India in 2023

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Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: Has your organization adopted AI in its marketing strategies?

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