Top social media platforms used for B2B content marketing worldwide 2022
During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, 78 percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with 56 percent of respondents, which was a drop of 13 percentage points, compared to 2021, when 69 percent stated using it.
