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Number of digital shoppers in the United States from 2010 to 2017

 

Number of digital shoppers in the United States from 2010 to 2017 (in millions)

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United States; 14 years and older; eMarketer; 2010 to April 2013 Source: eMarketer


© Statista 2013

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This timeline shows the number of online shoppers in the United States since 2010. In 2010, 172.3 million U.S. citizens were online shoppers and had at least once browsed products, compared prices or bought merchandise online. That year, e-commerce sales in the United States amounted to 228 billion U.S. dollars.

Statistic Information
 
Survey
Survey time period 2010 to April 2013
Object of investigation Number of U.S. online shoppers
Region United States
Macroregion North-America only
Type Ranking
Category customers/user/disposal, consumer behavior
Relevance 5
Age group 14 years and older
Release
Published by eMarketer
Release date April 2013
Further information * Forecast
Figures regarding 2010 were taken from previous publications.
Digital shoppers are defined as online users who have browsed, researched or compared products online via any device within the past year but not have nescessarily bought online.
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