Number of digital shoppers in the United States from 2010 to 2017 (in millions)

  Number of online shoppers (in millions)
2010 172.3
2011 178.3
2012 183.8
2013* 189.4
2014* 194.8
2015* 200.1
2016* 205.2
2017* 210.2
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This timeline shows the number of online shoppers in the United States since 2010. In 2010, 172.3 million U.S. citizens were online shoppers and had at least once browsed products, compared prices or bought merchandise online. That year, e-commerce sales in the United States amounted to 228 billion U.S. dollars.

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