This graph shows the sales of the leading 10 snack nuts brands of the United States in 2015. Planters snack nuts, owned by Kraft Foods, was ranked second, following only private label brands, with about 932.1 million U.S. dollars worth of sales in 2015.
U.S. snack nuts market
Snack nuts are a popular part of the snack food repertoire of the United States. Common nut types include almonds, pistachios, cashews, peanuts, walnuts, hazelnuts and pecans. They can either be packaged as a single nut specialty or as an assortment of different nut types. Snack nut standards, such as detailed weight percentages or product labeling, are regulated by the Food and Drug Administration (FDA).
Consumers often try to incorporate snack nuts into their daily diet as a healthy and delicious snacking alternative as clinical studies have revealed that they may help prevent cardiovascular disease. Additional clinical studies found that frequent nut consumption may be linked to a reduced risk of major chronic illnesses. Nuts contain ‘heart-healthy’ fats, minerals and vitamins, but they also do tend to be high in calories. Therefore, snack nut manufacturers now offer nuts in snack-size packages to allow consumers to watch their portions and to eat a wholesome, filling snack while on-the-go.
Key players of the U.S. snack nut market include Kraft Foods, Paramount Farms and Blue Diamond Growers as well as various private label manufacturers. Planters is a signature brand of the Kraft Foods Group, which is based in Northfield, Illinois. In addition to nuts and nuts mixes, the brand’s product portfolio includes peanut butter and baking and cooking ingredients.