Average amount spent per child on toys by country in 2011 (in U.S. dollars)

 Amount per child (in U.S. dollars)
United Kingdom 499
Australia (2010) 486
France 410
Germany 398
Canada (2010) 317
Japan (2010) 312
United States 309
Italy 221
Spain 210
Brazil (2010) 59
China (2010) 23
India (2010) 6
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This graph depicts the average amount spent on toys per child in 2011, by country. In Brazil, the average amount spent on toys per child was 59 U.S. dollars in 2010.


Expenditures for toys & games

The global toy market has an estimated size of more than 80 billion U.S. dollars annually, of which about one quarter can be attributed to the North American market. The total revenue of the U.S. toys and games market is estimated to reach almost 23 billion U.S. dollars by 2014.

Most of the goods sold in the U.S. toys and games market are imports. In 2011 alone, the value of imported toys and games products amounted to more than 19 billion U.S. dollars. About 85 percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2011, the customs value of all toys and games products exported from the United States amounted to around 3.8 billion U.S. dollars.

The average amount spent on toys and games per child varies strongly from country to country. According to research from the NPD Group, an average of 309 U.S. dollars was spent on toys per child in the United States in 2011. Per-child expenditures were even higher in Canada, averaging 317 U.S. dollars in 2010. People from the UK spent the most on toys per child, averaging 499 U.S. dollars in 2011. In other countries such as China and India, the amount spent was significantly lower. In China, the average amount spent per child was just 23 U.S. dollars. The average expenditure was even lower in India, at around six U.S. dollars in average spendings.

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