Average amount spent per child on toys by country in 2013 (in U.S. dollars)

 Amount per child (in U.S. dollars)
United Kingdom 438
United States 371
France 358
Germany 336
Russia 300
Italy 187
Spain 176
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This graph depicts the average amount spent on toys per child in 2013, by country. In Germany, the average amount spent on toys per child was 336 U.S. dollars in 2013.


Expenditures for toys & games

The global toy market has an estimated size of more than 80 billion U.S. dollars annually, of which about one quarter can be attributed to the North American market. The total revenue of the U.S. toys and games market is estimated to reach almost 23 billion U.S. dollars by 2014.

Most of the goods sold in the U.S. toys and games market are imports. In 2011 alone, the value of imported toys and games products amounted to more than 19 billion U.S. dollars. About 85 percent of all toys imported to the U.S. are from China. The value of toy and games exported from the United States pales in comparison to that of China—in 2011, the customs value of all toys and games products exported from the United States amounted to around 3.8 billion U.S. dollars.

The average amount spent on toys and games per child varies strongly from country to country. According to research from the NPD Group, an average of 358 U.S. dollars was spent on toys per child in France in 2013. Per-child expenditures were even higher in the United States, averaging 371 U.S. dollars in 2013. People from the UK spent the most on toys per child, averaging 438 U.S. dollars in 2013.

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