Statistics and Facts on the Toy Industry
The size of the global toy market
is estimated to be at 84 billion U.S. dollars in 2012, 20 billion U.S. dollars of which are attributable to the U.S. market
. The direct economic impact of the U.S. toy industry is at about 29 billion U.S. dollars, supporting approximately 250 thousand jobs.
According to the U.S. Department of Commerce, the U.S. imported toys, dolls & games
(NAICS 33993) with a value of more than 19 billion U.S. dollars in 2011. China is by a wide margin the biggest importer, accounting for more than 85 percent of U.S. toys, dolls & games imports.
In comparison, the U.S. exported toys with a customs value of about 3.8 billion U.S. dollars
in 2011, of which goods worth approximately 0.5 billion U.S. dollars were exported to China. Although exports to China have experienced strong growth over the last few years (2008: 14.3 million U.S. dollars), the most important export market continues to be Canada. In 2011, U.S. exports to Canada
had a value of almost 1.3 billion U.S. dollars.
The world’s leading toy manufacturing companies
are Hasbro, Mattel, JAKKS Pacific, LEGO and Namco Bandai. The combined revenue of these five companies amounted to almost 20 billion U.S. dollars in 2011. In 2010, an average of 284 U.S. dollars were spent on toys per child in the U.S.
Photo: sxc.hu / sasan