This statistic shows the annual gross sales of the toy manufacturer Mattel by region worldwide from 2009 to 2012. In 2010, Mattel generated gross sales of 1508.36 million U.S. dollars in Europe.
Mattel, founded in 1945 and headquartered in El Segundo, California, is a toy manufacturing company that produces and sells children’s toys such as dolls, action figures, games & puzzles, toy vehicles and youth electronics. Among the brands that Mattel owns are, for example, Barbie, Hot Wheels, Fisher-Price, Matchbox and Disney Princess. In 2012, Mattel generated 6.42 billion U.S. dollars in revenue, more than any of its competitors, which include such companies as Namco Bandai, Hasbro and Lego.
The U.S. American company has offices and facilities in 36 countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in India, China, Italy, Indonesia, Malaysia, Thailand and Mexico. In 2001 Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky.
The United States though are still Mattel’s biggest and most important sales market. In 2012, sales in the U.S. market made up just over 50 percent (3.61 billion U.S. dollars) of Mattel’s total gross sales. Europe and Latin America, with 1.69 billion U.S. dollars and 1.01 billion U.S. dollars in gross sales , are the second and third biggest sales markets respectively.
The biggest customers of Mattel are Wal-Mart, which bought products worth around 1.2 billion U.S. dollars from Mattel in 2012, Toys’R’Us (0.7 billion U.S. dollars) and Target (0.5 billion U.S. dollars).
More statistics and facts on toys.