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Sales of Mattel worldwide 2018-2020, by region

This statistic shows the revenue of Mattel worldwide from 2017 to 2020, by region. In 2020, Mattel generated revenues of about 315.84 million U.S. dollars in Asia Pacific.


Mattel, founded in 1945 and headquartered in El Segundo, California, is a toy manufacturing company that produces and sells children’s toys such as dolls, action figures, games & puzzles, toy vehicles and youth electronics. Among the brands that Mattel owns are, for example, Barbie, Hot Wheels, Fisher-Price, Matchbox and Disney Princess. In 2020, Mattel generated 4.58 billion U.S. dollars in revenue, slightly behind Lego and some of it's other competitors, which include Namco Bandai and Hasbro.

The U.S. American company has offices and facilities in 36 countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in India, China, Italy, Indonesia, Malaysia, Thailand and Mexico. In 2001 Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky.

North America though is still Mattel’s biggest and most important sales market. In 2020, sales in the North American market generated 2.68 billion U.S. dollars of Mattel’s total sales. EMEA and Latin America, with 1.13 billion U.S. dollars and 455 million U.S. dollars in sales, were the second and third biggest sales markets for Mattel respectively.

The biggest customers of Mattel are Wal-Mart, which bought products worth around 1.07 billion U.S. dollars from Mattel in 2020, and Target (620 million U.S. dollars).

More statistics and facts on toys.

Revenue of Mattel worldwide from 2018 to 2020, by region

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Release date




Survey time period

2018 to 2020

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