Sales of Mattel worldwide 2018-2021, by region

This statistic shows the revenue of Mattel worldwide from 2017 to 2021, by region. In 2021, Mattel generated revenues of about 324.12 million U.S. dollars in Asia Pacific.

Mattel

Mattel, founded in 1945 and headquartered in El Segundo, California, is a toy manufacturing company that produces and sells children’s toys such as dolls, action figures, games & puzzles, toy vehicles, and youth electronics. Among the brands that Mattel owns are Barbie, Hot Wheels, Fisher-Price, and Matchbox. In 2021, Mattel generated about five and a half billion U.S. dollars in revenue, slightly behind Lego and some of it's other competitors, which include Bandai Namco and Hasbro.

The U.S. American company has offices and facilities in dozens of countries worldwide, including marketing and sales subsidiaries in Asia, Europe and Latin America. Its manufacturing plants are located in a number of places including China, Indonesia, and Mexico. In 2001, Mattel closed down its last manufacturing plant in the United States, which had been located in Murray, Kentucky.

That being said, North America remains Mattel’s biggest and most important sales market. In 2021, Mattel generated some 3.2 billion U.S. dollars in the North American market alone. With 1.4 billion U.S. dollars, EMEA was the second market for Mattel. Specifically, Mattel's top customers include Wal-Mart, Target, and Amazon.