According to a recent survey, over half of the respondents said that social media was the primary channel through which they heard about the new Greta Gerwig film, "Barbie." Additionally, the movie's trailer also played a significant role in generating buzz, as 20 percent of the respondents agreed that they learned about the film through it.
Channels through which viewers heard about the film "Barbie" worldwide in 2023
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Other statistics that may interest you Mattel (Barbie)
Overview
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- Premium Statistic Revenue in the toys & hobby market Worldwide 2018-2028
- Premium Statistic Revenue in the Toys & Games market Worldwide 2018-2028
- Premium Statistic Revenue of the toys & games market worldwide by country 2023
- Premium Statistic Total retail sales of toys in the U.S. 2020-2023
- Premium Statistic Retail revenue of toys in the U.S. in 2023, by type
Financial results
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- Basic Statistic Global revenue of toy manufacturer Mattel 2006-2023
- Basic Statistic Net sales growth of Mattel worldwide from 2017 to 2023
- Basic Statistic Mattel's net sales worldwide 2018-2023, by quarter
- Basic Statistic Mattel global revenue by segment from 2010 to 2023
- Basic Statistic Sales of Mattel worldwide 2018-2023, by region
- Basic Statistic Global revenue of Mattel from 2017 to 2023, by product category
- Basic Statistic Revenue of Mattel in North America from 2018 to 2023, by product category
- Basic Statistic Gross profit of toy manufacturer Mattel 2006-2023
Key figures
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Barbie & other Mattel brands
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- Basic Statistic Gross sales of U.S. toy manufacturer Mattel in 2023, by brand
- Premium Statistic Global brand value of Barbie from 2015 to 2023
- Basic Statistic Revenue of Mattel's Barbie brand worldwide from 2012 to 2023
- Basic Statistic Gross sales of Mattel's Barbie brand in North America 2016-2023
- Basic Statistic Most expensive Barbies of all time 2023
- Basic Statistic Revenue of Mattel's Hot Wheels brand worldwide 2016-2023
- Basic Statistic Gross sales of Mattel's Hot Wheels brand in North America 2016-2023
- Basic Statistic Revenue of Mattel's Fisher-Price brand worldwide 2022-2023
Competitors
5
Impact of Barbie
3
The Barbie Movie
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- Basic Statistic Worldwide box office revenue of "Barbie" 2024, by region
- Premium Statistic Share of adults familiar with the Barbie movie in the U.S. 2023, by generation
- Premium Statistic Ways movie audiences heard about "Barbie" worldwide 2023
- Basic Statistic Share of people interested in watching movie “Barbie” in cinema in the U.S. 2023
- Basic Statistic Interest watching movie “Barbie” in theater in the U.S. 2023, by age
- Basic Statistic Moviegoers interested in watching “Barbie” in cinema in the U.S. 2023, by gender
- Premium Statistic Global mentions of Barbie vs Oppenheimer 2023
Further Content: You might find this interesting as well
TheWrap. (July 25, 2023). Channels through which viewers heard about the film "Barbie" worldwide in 2023 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. "Channels through which viewers heard about the film "Barbie" worldwide in 2023." Chart. July 25, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. (2023). Channels through which viewers heard about the film "Barbie" worldwide in 2023. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap. "Channels through Which Viewers Heard about The Film "Barbie" Worldwide in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/
TheWrap, Channels through which viewers heard about the film "Barbie" worldwide in 2023 Statista, https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/ (last visited April 27, 2024)
Channels through which viewers heard about the film "Barbie" worldwide in 2023 [Graph], TheWrap, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1401874/barbie-publicity-channel-audience-worldwide/