The timeline shows the beer, wine, and distilled alcoholic beverages sales of merchant wholesalers in the United States from 1992 to 2011. In 2008, the beer, wine, and distilled alcoholic beverages sales of U.S. merchant wholesalers amounted to about 109.3 billion U.S. dollars.
Alcohol in the United States
During the recession, alcohol-related industries were some of the few seeing continued growth, proving alcohol to be a frequent purchase for many Americans. In the past few years, Beer production in the United States has been the highest its been since the 1990's and generated over USD 30 billion in revenue in 2012. With the way sales have been trending, it isn't for certain, but the industry seems to be recession resistant and despite the uncertain economy in recent years, alcohol sales continue to rise. In all four of the alcohol-related industries outlined below - beverage manufacturers, wholesalers, retailers and bars - revenue growth is at the highest level it's been since 2007. In 2012, revenue of alcoholic beverages generated over 62 USD billion in the United States.
Nearly a century after prohibition, the alcohol industry is turning a new corner on US soil, and it is responding to American calls for variety, choice and transparency. A recent survey identified beer as Americans alcoholic beverage of choice, so it comes to no surprise that the red-hot craft brewery movement is most established in the United States. In 2012, the craft brewing industry saw growth of fifteen percent by volume and generated approximately USD 10.2 billion in retail dollar sales. Craft beer delivers higher profit margins, it attracts consumer spending, sought-after clientele for bars and restaurants, and many people are passionate about craft beer, similar to the same way people are passionate about wine.
What's noteworthy about this alcohol segment is that craft beer is defined very much by its underdog culture and at-times contentious relationship to the greater beer market as its actual products. Craft brewers' are gaining increased recognition and more states have adopted friendly legislation over the years as these "small guys" are connected to their community and producing jobs.