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Brand equity of TV News brands in the United States in 2012

 

Ranking of TV News brands in the United States in 2012, by brand equity

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United States; 15 years and older; U.S. conusmers; 38,500; Harris Interactive; Jan 31 to Feb 20, 2012 Source: Harris Interactive


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The statistic shows a ranking of the brand equity of TV News brands in the United States in 2011 as rated by consumers. The Weather Channel received the highest rating with a score of 69.52 out of 100. The score fell from 73.4 out of 100 in 2011.

Statistic Information
 
Survey
Survey time period Jan 31 to Feb 20, 2012
Interview
Number of respondents 38,500
Region United States
Macroregion North-America only
Age group 15 years and older
Relevance 1
Special features U.S. conusmers
Method of interview Online survey
Release
Published by Harris Interactive
Release date July 2012
Further information Further information about the Harris Poll EquiTrend® can be found here.
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