American customer satisfaction index scores of Burger King from 2000 to 2013*

  ACSI score
2000 67
2001 65
2002 68
2003 68
2005 71
2006 70
2007 69
2008 71
2009 69
2010 74
2011 75
2012 75
2013 76
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This graph depicts the American customer satisfaction index scores of the U.S. limited-service restaurant chain Burger King from 2000 to 2013. In 2006, the ACSI of Burger King was 70.

The limited-service restaurant industry was not measured in 2004.

Burger King

Burger King is a quick-service restaurant chain headquartered in Miami-Dade County, Florida. It was founded in 1953 as Insta-Burger King, which was later shortened to just Burger King. After several changes in ownership Burger King was taken public in 2006 via its IPO by TPG Capital, which had purchased the company in 2002 for about 1.5 billion U.S. dollars. Burger King was made private again in 2010 by 3G Capital, which paid 3.3 billion U.S. dollars for the majority stake. In 2012, Burger King started to be traded publicly again via a merger with a preexisting stock (Justice Holding). 3G Capital still is the majority shareholder.

In 2012, almost 13 thousand Burger King restaurants were in operation around the world. The vast majority of those stores are franchised restaurants, less than 500 were company-operated. About 50 percent of Burger King’s restaurants are located in the United States and Canada. Burger King’s revenue was at 1.97 billion U.S. dollars during its 2012 fiscal year.
About 64 percent (1.26 billion U.S. dollars) was generated in the United States and Canada. Of the total revenue 1.17 billion U.S. dollars were earned through company-operated restaurants, almost 800 million U.S. dollars of revenue was from franchise and property revenue. Burger King’s average restaurant sales were at around 1.27 million U.S. dollars. According to Scarborough Research, 54.95 million people had visited a Burger King restaurant at least once within the last 30 days (spring 2012).

Amongst Burger King’s competitors in the quick-service restaurant market are McDonald’s, Subway, Yum Brands! (Kentucky Fried Chicken, Pizza Hut, Taco Bell), Chick-fil-A, Chipotle Mexican Grill, Wendy’s Domino’s Pizza and many others.

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