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American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2014*

This statistic shows the American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2014. In 2014, the ACSI score for all limited-service restaurants in the U.S. was 80.


ACSI for limited-service restaurants - additional information

In 2014, the limited-service restaurants in the United States with the highest American Customer Satisfaction Index (ACSI) score were pizza chains Papa John’s and Pizza Hut. With a score of 82 out of 100, the chains were two points higher than the average score for all limited-service restaurants. McDonald’s was the lowest at 71 and also received the lowest score seen on the timeframe in 2006 with a meager 63. In a July 2014 survey, the well-known fast-food company received the lowest taste rating out of a group of 21 popular burger chains in the U.S.

Also among the lowest scorers on the ACSI, KFC and Taco Bell were rated last in their respective categories for the tastiness of their food. Top scorers Papa John’s and Pizza Hut, on the other hand, were among America’s favorite pizza chains with 44 and 35 percent of U.S. consumers, respectively, voting them as their favorite. Papa John’s has received consistently high ACSI scores with no score below 75 as far back as the year 2000. With nearly four and half thousand restaurants worldwide, the company generated approximately 1.44 billion U.S. dollars in revenue in 2013.

Pizza in general is a favorite with U.S. consumers – Italian was their second favorite type of food to eat at restaurants after American in 2013. Pizza was also by far the most popular type of food for takeout or delivery. In 2013, consumers spent 32.5 billion U.S. dollars in the quick-service restaurant pizza category in the U.S.

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 McDonald'sKFCBurger KingTaco BellDominos PizzaWendy'sAll limited-service restaurantsPapa John'sLittle CaesarStarbucksPizza HutDunkin' donuts
2006 63 70 70 70 75 76 77 79 77 77 76 -
2007 64 71 69 69 75 78 77 77 75 78 72 -
2008 69 70 71 70 75 73 78 76 75 77 76 -
2009 70 69 69 73 77 76 78 75 75 76 74 -
2010 67 75 74 74 77 77 75 80 78 78 78 -
2011 72 75 75 76 77 77 79 79 80 80 81 -
2012 73 75 75 77 77 78 80 83 82 76 78 79
2013 73 81 76 74 81 79 80 82 82 80 80 80
2014 71 74 76 72 80 78 80 82 80 76 82 75
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