Fast Food Industry - Statistics & Facts

Fast Food Industry - Statistics & Facts

Statistics and facts about the Fast Food Industry

The fast food industry in the United States generated approximately 191 billion U.S. dollars in 2013. By 2018, this figure was forecasted to exceed 210 billion. The majority (77.3 percent) of this large market is comprised of on-premises restaurants and drive-thrus, the rest consists of off-premises dining (take out) and cafeterias and buffets. In 2013, there were more than 232 thousand fast food establishments in the U.S., employing over three and a half million people.

The ever-growing U.S. fast food industry has produced a number of household brand names, both domestically and globally. Perhaps the most well-known is McDonald’s. With a brand value of almost 86 billion U.S. dollars, McDonald’s was by far the most valuable fast food brand in the world in 2014, surpassing its closest competitor Starbucks by a massive 60 billion. In 2013, McDonald’s was also the largest fast food company in terms of revenue, followed by sandwich chain Subway and Yum! Brands, parent of Taco Bell, KFC and Pizza Hut. Despite generating the most money, McDonald’s has received lower-than-average customer satisfaction ratings in recent years. In 2014, the company was ranked last out of 21 popular U.S. burger chains for the taste of its burgers.

Taste is the most important factor when it comes to restaurant experiences according to 94 percent of U.S. consumers. Health, on the other hand, might be less of a consideration as the nutritional quality of the meals offered by many popular fast food chains leaves much to be desired. That said, nearly 83 percent of U.S. consumers dine at quick-service restaurants at least once a week.

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