Distribution of advertising expenditure* of leading luxury brands in China in 2012, by medium

The statistic shows the distribution of advertising expenditure* of leading luxury brands in China in 2012, by advertising medium. In 2012, the ten leading cosmetics luxury brands invested three percent of their total advertising expenditure in newspaper advertising.

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 TVNewspapersMagazinesRadioOutdoor advertisingInternet
Cosmetics - - - - - -
Alcohol - - - - - -
Cars - - - - - -
Real estate - - - - - -
Watches - - - - - -
Jewelry - - - - - -
Fashion - - - - - -
Hotels - - - - - -
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