Overnight ratings from opening thursday of the NCAA March Madness basketball tournament from 2010 to 2013

  2010 (CBS only) 2011 2012 2013
Early afternoon 3.1 4.4 3.9 4.1
Late afternoon 3.5 5.1 5.2 5.5
Early primetime 6 6.5 6.8 7.4
Late primetime 6.1 6.9 6.8 6.4
Thursday average 4.6 5.7 5.6 5.8
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The statistic shows the TV overnight ratings for the opening thursday of the NCAA basketball tournament in the United States from 2010 to 2013, broken down by time slot. In 2012, the opening thursday coverage had an average overnight rating of 5.6.

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You can find additional information about this statistic on statista.com
http://www.statista.com/statistics/255739/ncaa-basketball-march-madness-opening-thursday-tv-overnight-ratings/