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Digital buyer penetration worldwide from 2011 to 2018

 Digital buyer penetration rate
2011 38%
2012 39.2%
2013 41.3%
2014* 42.7%
2015* 44.3%
2016* 45.4%
2017* 46.4%
2018* 47.3%
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This statistic gives information on the digital buyer penetration worldwide from 2011 to 2018. In 2013, 41.3 percent of global internet users had purchased products online. In 2017, this figure is expected to grow to 46.4 percent.

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