This statistic gives information on the mobile gaming revenue in the United States from 2013 to 2016. In 2016, US mobile gaming revenue is expected to amount to 3.31 billion US dollars, up from 2.03 billion in 2013.
The mobile gaming industry in the United States – additional information
Mobile gaming is the fastest growing segment of the gaming industry worldwide as traditional platforms such as consoles are beginning to be sidelined. As such, marketers have begun to target this potentially lucrative segment of the industry. In 2010, ad-supported mobile games revenue amounted to 41 million dollars. In 2017, this revenue is expected to grow to a staggering 655 million dollars in the United States alone.
Frequency of mobile game play can have a significant effect on the value and success of the mobile gaming industry. During a survey in America in 2013, 45 percent of gamers who only played mobile games via a phone and 48 percent of gamers who only played mobile games via a tablet played on a daily basis. Only four and five percent respectively only played once a month.
Stereotypes would suggest that gamers are all young adolescents but the reality is very different. A survey of over one thousand online gamers sought to determine the age distribution of mobile gamers in the United States as of May 2013. Somewhat surprisingly only seven percent of gamers were aged 18 to 24 years of age. In comparison, 24 percent of gamers were aged 55 to 64 years of age which made the average age of the gamer 46.5 years of age.