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Annual B2C e-commerce sales in the United States from 2002 to 2013 (in billion U.S. dollars)

The statistic shows U.S. e-commerce sales from 2000 to 2013. In 2012, B2C online retail sales spending in the United States amounted to 289 billion U.S. dollars, a 13 percent growth from the previous year. Online B2C sales recovered continued to grow to 322 billion U.S. dollars in 2013, the majority of which were accumulated through retail e-commerce sales that year.

Online retail

Online retail in the United States is a strong sector of the U.S. e-commerce market with constantly growing sales. With an annual average compound growth rate of 13.47 percent, e-commerce sales in the United States are close to reaching several hundred billion dollars, up from 72 billion U.S. dollars over a decade ago in 2002. E-commerce sales are usually divided into the business-to-consumer segments of online travel and online retail sales with the latter accounting for the majority of U.S. e-commerce revenue.
The prevalence of e-commerce sales has lead to changes and competition in pricing as consumers are now able to gather information about the best deals. Online shopping has also lead to showrooming where customers check out a product in-store and then shop for a cheaper price online. Many brick and mortar stores have subsequently adopted an online price-matching strategy and furthermore encourage consumers to shop at the stores’ retail sites instead of e-commerce companies such as Amazon.

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 Sales in billion U.S. dollars
2002 72
2003 93
2004 117
2005 143
2006 171
2007 200
2008 214
2009 209
2010 228
2011 256
2012 289
2013 322
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