Most popular retail websites in the United States as of September 2015, ranked by visitors (in millions)

This statistic contains data on the average monthly number of visitors to online retail sites in the United States. As of August 2015, 188 million users visited Amazon's websites per month. Second-ranked eBay had 98 million unique visitors during the same period.


Online Retail

Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods are sold via the internet. There are different online retail website categories: some retailer websites are based on brick-and-mortar stores whereas others are designated online retailing companies. There are also auction sites which allow third party or private sellers to market their goods.
Most online retail sites require an on-site registration where users provide their payment and shipping details. Online retail sites enable customers to browse a range of products before placing them into an electronic shopping cart. Customers can usually select one of several digital payment options before completing the transaction and having the items shipped to them. Online retail sites are not bound to a physical location or regulations such as store opening times, and as such, have proven themselves immensely convenient for consumers.
In the United States, Amazon.com is the by far most popular online retail site. The market leader averages more than 150 million unique visitors per month and is also leading in terms of revenue and reach. The site’s broad assortment of goods as well as various online offers such as Amazon Prime or third-party selling make it the perfect platform for online shoppers.

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 Unique monthly visitors in millions
Amazon Sites 188
eBay 97
Wal-Mart 87
Apple.com Sites 80
Target Corporation 60
Best Buy Sites 38
The Home Depot 33
Etsy 32
Kohl's 30
Macy's 23
Source information for logged in users only.
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