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Percentage of internet users who watch online video content on any device in 2014, by country

 Percentage of consumers
South Korea 95.9%
Spain 92%
Italy 91%
Mexico 90.1%
China 89.6%
Canada 84.8%
Argentina 84.4%
India 84.1%
United Kingdom 79.9%
United States 78.4%
Australia 77.4%
Brazil 77.3%
France 75.1%
Japan 73.6%
Germany 71%
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This statistic gives information on the share of internet users who watch online videos as of June 2014, by country. During the survey, it was found that 78.4 percent of U.S. internet users watched online video content on any device.


Engagement with online video content in the U.S.– additional information

Online videos include a variety of types from a six second long Vine to a full length movie and can be accessed via any device with an internet connection. The weekly time spent by U.S. users watching video content on smartphones during the second quarter in 2014 was broken down by age group. The results reveal that smartphone users aged 18 to 24 years spent more time watching video content than any other age group as they spent on average 26 minutes consuming videos per week. In contrast, smartphone users aged between 50 and 64 years only spent an average of 5 minutes per week watching video content.
Video content is available from numerous sources on the web. The most popular online video content properties in the U.S. as of March 2014, have been ranked by the number of minutes spent by viewer. During that month, it was revealed that viewers, from both home and work locations, spent an estimated 294 minutes watching video content on Google sites and only 25 minutes watching video content on Amazon sites.
With recent advances in video technology, especially on smartphones, almost everyone now has the ability to produce their own videos. The percentage of U.S. internet users who shared videos they had taken themselves was assessed in October 2013, according to gender. It was discovered that 24 percent of male internet users had shared a video online which they had taken themselves.

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