Percentage of internet users who watch online video content on any device as of January 2017, by country

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Share of internet users
Saudi Arabia 98%
Turkey 94%
Mexico 90%
China 88%
Philippines 86%
Spain 80%
India 80%
New Zealand 80%
Japan 78%
Canada 78%
United States 78%
Australia 76%
France 75%
Brazil 75%
Indonesia 71%
South Korea 67%
Germany 64%
Nigeria 52%
South Africa41%
© Statista 2017

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About This Statistic

This statistic gives information on the share of internet users who watch online videos as of January 2017, by country. During the survey, it was found that 78 percent of U.S. internet users watched online video content on any device. Saudi Arabia was ranked first with a 98 percent online video penetration among the online population. Saudi Arabia also ranks highest for daily online video access.


Engagement with online video content in the U.S.– additional information

In the United States, YouTube ranks first as market leader among video and entertainment websites, leaving VoD providers Netflix and Hulu in the dust. Online videos include a variety of types from a six second long Vine to a full length movie and can be accessed via any device with an internet connection. The weekly time spent by U.S. users watching video content on smartphones has grown steadily over time. The results reveal that smartphone users aged 18 to 24 years spent more time watching video content than any other age group as they spent on average 71 minutes consuming videos per week. In contrast, smartphone users aged between 50 and 64 years only spent an average of 29 minutes per week watching mobile video content.

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