This statistic provides a forecast of social media marketing expenditure in the United States from 2014 to 2019. Forrester Research projected the spending would increase from 7.52 billion U.S. dollars in 2014 to 17.34 billion U.S. dollars in 2019.
Social media marketing in the U.S. – additional information
In a survey among U.S. marketers who spend more than 100,000 U.S. dollars on social media marketing, taken in February 2013, respondents were asked on their social media marketing tactics. In the resulting ranking, 73 percent of respondents had created branded pages (on social networks) and had posted messages on those pages, making it the most popular tactic amongst marketers. Buying ads, creating branded apps and paying to promote content on microblogs were all mentioned as popular marketing strategies during the same survey.
In a separate survey taken in August 2013, among Advertising Age subscribers, the following question was asked; ‘What percentage of your company’s overall marketing budget has been designated for use in social media?’ It was revealed that 49.7 percent of respondents’ company’s dedicated between one and ten percent of their overall marketing budget to social media, whilst 4.5 percent of respondents’ company’s did not designate any of their marketing budget.
A third survey taken in October 2014, among social media professionals in the U.S., asked about the challenges of social media marketing. During the survey, 67 percent of social media professionals stated that assessing the effectiveness of social media activities was a challenge. This suggested that more needed to be done to develop, or at the very least improve the existing assessment criteria and model of social media effectiveness within the marketing industry. Safety, control and making sense of data were all answers provided during the survey.