Italy: top furniture online stores 2023

In 2023, amazon.it generated the highest e-commerce net sales in the furniture and homeware segment in Italy, with more than 403 million U.S. dollars. ikea.com ranked second, with 283 million U.S. dollars in e-commerce sales.

Most popular online stores in the furniture and homeware segment in Italy in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
amazon.it	403.3
ikea.com	282.9
shein.com	247.9
mondoconv.it	102.8
iperceramica.it	64

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Release date

2024

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Region

Italy

Survey time period

2023

Supplementary notes

The e-commerce market category “Furniture & Homeware” includes digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances.

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