The primary reason for opening a new investment account, among both new investors and experienced entrants in the United States, during 2020 was to invest for retirement. Among new investors, 17 percent stated this to be the primary reason, while the share was slightly lower, at 15 percent, among experienced entrants. A large share of new investors also stated that being able to start with small amounts was a primary reason. Dips in the market, and investing for non-retirement were other common reasons among experienced entrants.
Primary reason for opening a new investment account among new and experiences investors in the United States in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic Share of household financial assets held in investment funds in U.S. 1995-2022
- Basic Statistic Net new cash flow to mutual funds in the U.S. 2000-2022, by fund type
- Basic Statistic Distribution of assets regulated open funds globally 2022, by region
- Basic Statistic Net new cash flow to mutual funds in the U.S. 2000-2022
- Premium Statistic Assets from Dutch investment funds in financial derivatives Netherlands 2015-2020
- Premium Statistic French people and the information about socially responsible investments (SRI) 2020
- Premium Statistic Reasons for impact investments worldwide 2020
- Premium Statistic Share of capital invested in impact investments worldwide 2019, by asset class
- Premium Statistic Share of impact investments among investors worldwide 2020, by type
- Premium Statistic Share of AUM in impact investments worldwide 2019, by investment region
About the region
10
- Premium Statistic Factors affecting investment decisions of UHNWIs in North America 2016
- Premium Statistic Asset allocation of high net worth individuals in the U.S. 2009-2015
- Premium Statistic Leading registered investment advisors in the U.S. 2022, by assets
- Premium Statistic Leading long-term investments in the U.S. 2011-2020
- Premium Statistic Leading long-term investments in the U.S. according to men 2018 vs 2020
- Premium Statistic Leading long-term investments in the U.S. 2019
- Premium Statistic Distribution of HNWI investments in North America 2015
- Premium Statistic Total assets of closed-end funds in the U.S. 2005-2022
- Premium Statistic Expense ratios of mutual fund investors in the U.S. 2000-2022, by fund type
- Basic Statistic Distribution of investment fund assets in the U.S. 2022, by asset class
Selected statistics
2
Other regions
10
- Premium Statistic Top barriers of sustainable investments for retail investors globally 2022
- Premium Statistic Factors affecting investment decisions of UHNWIs in Africa 2016
- Premium Statistic Factors affecting investment decisions of UHNWIs in the Middle East 2016
- Premium Statistic Sectors in which French people would invest more in the stock market 2019
- Premium Statistic Wealth allocation of UHNWIs in Europe 2015
- Premium Statistic Wealth allocation of UHNWIs in North America 2015
- Premium Statistic Business confidence indicator in Belgium 2018-2019, by region
- Premium Statistic Largest fund managers by assets under management Poland 2015
- Premium Statistic Largest fund managers by assets under management Germany 2015
- Premium Statistic Return on equities, bonds and bills South Africa 2000-2016
Related statistics
9
- Premium Statistic Factors affecting investment decisions of UHNWIs globally 2016, by country
- Premium Statistic Value of alternative investments globally 2005-2013
- Premium Statistic Percentage of individuals less attracted to investments due to global inflation 2022
- Premium Statistic Stakeholders responsible for providing personal financial knowledge worldwide 2022
- Premium Statistic Top ESG impacts investors aim to make worldwide 2022
- Premium Statistic Share of AUM in impact investments worldwide 2019, by sector
- Premium Statistic Main target objectives among impact investors worldwide 2020
- Premium Statistic Reasons for addressing climate change among impact investors worldwide 2020
- Premium Statistic Wealth allocation of UHNWIs globally
Further related statistics
8
- Structure of investment portfolio of Allianz Group 2014-2023
- Leading financial centers in Western Europe 2023
- AstraZeneca's expenditure on research and development 2006-2023
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Not-for-profit theaters average net assets in the U.S. 2016-2020
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
- Foreign direct investment projects in African countries between 2003 and 2012
- French investment in water supply 2010
Further Content: You might find this interesting as well
Statistics
- Structure of investment portfolio of Allianz Group 2014-2023
- Leading financial centers in Western Europe 2023
- AstraZeneca's expenditure on research and development 2006-2023
- Net revenue from investing and lending at Goldman Sachs 2009-2021
- Not-for-profit theaters average net assets in the U.S. 2016-2020
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
- Foreign direct investment projects in African countries between 2003 and 2012
- French investment in water supply 2010
FINRA, & National Opinion Research Center. (February 4, 2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, und National Opinion Research Center. "Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 ." Chart. February 4, 2021. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, National Opinion Research Center. (2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 . Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, and National Opinion Research Center. "Primary Reason for Opening a New Investment Account among New and Experiences Investors in The United States in 2020 ." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA & National Opinion Research Center, Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 Statista, https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/ (last visited May 02, 2024)
Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph], FINRA, & National Opinion Research Center, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/