Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format
Smaato discovered, that in the fourth quarter of 2018, 78.3 percent of Canadian ad request were for display advertising, while 21.7 percent of requests were for video ads.
This timeline displays the distribution of mobile ad requests in Canada from the first quarter of 2017 to the fourth quarter of 2018, by format.