This statistic shows the change in website reach for advertising trackers in Europe between April to July 2018, broken down by type of advertiser. During the months immediately before and following the introduction of general data protection regulations (GDPR), only Google increased the website reach of its advertising trackers, while Facebook lost 6.7 percent.
Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser
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WARC. (October 1, 2018). Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. "Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser." Chart. October 1, 2018. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. (2018). Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC. "Change in Website Reach for Advertising Trackers in Europe between April and July 2018, by Advertiser." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/
WARC, Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser Statista, https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/ (last visited May 11, 2024)
Change in website reach for advertising trackers in Europe between April and July 2018, by advertiser [Graph], WARC, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/945235/ad-trackers-after-gdpr-change-in-reach-europe/