In 2023, the loyalty program of Delta Airlines - Sky Miles - was the most valuable airline loyalty program worldwide, enjoying a valuation of nearly 28 billion U.S. dollars. AAdvantage by America Airlines ranked second, with 23.9 billion. The first non-U.S. airline in the ranking - Lufthansa Group - ranked fifth, with roughly eight billion dollars.
Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars)
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On Point Loyalty. (February 3, 2023). Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/
On Point Loyalty. "Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars)." Chart. February 3, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/
On Point Loyalty. (2023). Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/
On Point Loyalty. "Most Valuable Airline Loyalty Programs Worldwide in 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/
On Point Loyalty, Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/ (last visited May 11, 2024)
Most valuable airline loyalty programs worldwide in 2023 (in billion U.S. dollars) [Graph], On Point Loyalty, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/978268/airline-loyalty-programs-valuation/