The reputation and assessment of U.S. universities based on their brand name

This report, put together by Google in 2011, looks at public perceptions of for-profit higher education institutions in the United States. In the report an evaluation is made of the outcomes of online advertising for for-profit universities. To collect the data Google conducted an online survey with prospective students and HR decision makers and then used test and control groups to analyze the impact of online marketing strategies. They also looked at Goggle search data.