Toy industry in the United States

Statistics report on the U.S. toy industry

Toy industry in the United States

This report presents a range of statistics and facts about the U.S. toy market. An overview is provided, followed by more specific chapters on international trade, leading companies, brand awareness, and consumer spending.

Table of contents

Overview

7
  • Premium Statistic Global toy market: total revenue 2019-2022
  • Premium Statistic Total retail sales of toys in the U.S. 2020-2023
  • Premium Statistic Retail revenue of toys in the U.S. in 2023, by type
  • Premium Statistic Retail revenue growth of toys in the U.S. in 2023, by type
  • Premium Statistic Hobby, toy, and game store sales in the U.S. 1992-2022
  • Premium Statistic Hobby, toy, and game store monthly sales from 2017 to 2022
  • Premium Forecast U.S. toys, hobby & DIY e-retail share 2017-2025

International trade

8
  • Premium Statistic Global imports of toys, scale models, puzzles, and parts to the U.S. 2012-2022
  • Basic Statistic Value of toys, scale models, puzzles, and parts exports from the U.S. 2012-2022
  • Premium Statistic Toy and game leading importers worldwide 2022, by country
  • Premium Statistic Value of toys and game imports to the U.S. 2011-2022
  • Premium Statistic Value of toy and game imports to the U.S. 2022, by country of origin
  • Premium Statistic Toy and game leading exporters worldwide 2022, by country
  • Premium Statistic Value of toys and game exports from the U.S. 2011-2022
  • Premium Statistic Value of toy and game exports from the U.S. 2022, by destination

Leading toy companies

6
  • Premium Statistic Toy companies revenue worldwide 2022
  • Basic Statistic LEGO Group net sales 2017-2022, by region
  • Premium Statistic Revenue of Bandai Namco by geographic region 2011-2023
  • Basic Statistic International versus U.S. sales of Hasbro from 2019 to 2023
  • Basic Statistic Sales of Mattel worldwide 2018-2022, by region
  • Premium Statistic Net sales of the toys manufacturer JAKKS Pacific by geographic region 2022

Online toy store brand awareness

6
  • Premium Forecast LEGO brand profile in the United States 2023
  • Premium Forecast shopDisney brand profile in the United States 2023
  • Premium Forecast Five Below brand profile in the United States 2023
  • Premium Forecast Build-A-Bear brand profile in the United States 2023
  • Premium Forecast American Girl brand profile in the United States 2023
  • Premium Forecast Lovevery brand profile in the United States 2023

Consumer spending

3
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment from 2014 to 2022
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment 2022, by category
  • Premium Statistic U.S. household spend on toys, hobbies, and playground equipment in 2021, by age

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