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Revisiting consumer brand currency in social media
This survey presents information on the value of a fan for brands on Facebook. The paper gives results based on various consumer metrics such as product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity.
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)